November 09, 2018
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| Rebisco Brand Team |
A fresh take on a Filipino classic
As it marks its 55th anniversary, Rebisco takes its humble tin can to the next level by partnering with renowned Filipino contemporary artists to create the Rebisco Special Edition Designer Cans. These works of art aim to showcase the rich history and evolution of the brand, while using the can itself as a vehicle of expression.
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| Aris Bagtas' art on Rebisco's Miniature Tin Can |
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| Joseph Banez's art on Rebisco's Miniature Tin Can |
The growth of Rebisco parallels that of the Filipino culture. Over the past 55 years, Rebisco has grown into a formidable brand, thanks to the Filipino’s undying love and support, allowing it to grow into what it is today. As a fledgling company, Rebisco started with very simple offerings of biscuits and crackers packed into a can with images of the biscuits. Over time, the packaging evolved, soon showcasing family-themed art works as well.
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| Migs Villanueva's art on Rebisco's Miniature Tin Can |
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| Roel Obemio's art on Rebisco's Miniature Tin Can |
By realizing that their snacks are deeply ingrained into the Filipino way of life, Rebisco celebrates its anniversary by launching their newest special edition designer tin can, which serves as a canvas on which the Filipino story is printed. These miniature versions are designed to show how Rebisco is intertwined with the Filipino story, as captured in food practices and traditions illustrated by four highly acclaimed artists. In doing so, the well-loved tin can evolves into a canvas that fulfills the brand’s vision to recognize the work and talent of Filipino artists.
Visualizing the rich local flavor
Beautifully using the tin can as the canvas through which they can capture local color are four of the country’s talented contemporary artists - Migs Villanueva, Aris Bagtas, Roel Obemio, and Joseph Banez. By collaborating with Rebisco, they aim to shine the light on Filipino artistry and culture in a tradition that Rebisco has created.
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| Joseph “Otep” Bañez, Aris Bagtas, Roel Obemio and Migs Villanueva |
Migs Villanueva, a Palanca-awardee visual artist, uses bold pastel colors and wanderlust compositions to invite Filipinos to see their own childhood experiences in her works. Aris Bagtas shows the Filipinos’ identity through his folk, religious and abstract works, inspiring people to create a country where family values, traits and traditions are not forgotten. Roel Obemio, a member of the famed Saturday Group, uses storybook characters and Filipino family-oriented imagery that convey whimsy and fantasy. Joseph “Otep” Bañez, who made his own brand of Filipino Pop-Social Realism that took the market by storm, creates detailed renditions combined with playful colors and hilarious settings.
Alongside these artists, celebrity and visual artist Heart Evangelista-Escudero plus radio DJ Chico Garcia celebrated the launch as official event hosts for this prestigious event.
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| Heart Evangelista-Escudero plus radio DJ Chico Garcia |
This project’s new masterpieces are featured on the tin can’s outer packaging. There are four sets of special edition designer cans, and inside are assorted premium biscuits, crackers, cookies and wafers – all-time favorites that people love to snack on and share. Retailing for Php175.00 SRP, these are now available at leading supermarkets nationwide, namely Robinsons, Puregold, Waltermart, Rustans, and Shopwise. Starting November 15, 2018, you can also buy online via www.honestbee.ph.
“Every Pinoy family has a story to tell and through the years, we make these stories come to life through our products. Rebisco’s Special Edition Designer Cans support local not only through taste, but through art. We at Rebisco believe that life is a constant journey of growing and refining who we are. Thus, we find a new twist to an old product to rekindle interest for it while continuing our tradition to let the tin can serve as an art canvas that tells the stories and values of Filipino families,” said Ms. Lulu dela Peña, the Marketing Communications Head of Rebisco.
Indeed, Rebisco’s Special Edition Designer Can will once again be part of the Filipino heritage. What are you waiting for? Express your support for local by gifting your family and friends with Rebisco’s special edition designer cans, and share with them a taste of our rich Filipino culture.
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